In the world of business, creativity is often touted as one of the most important tools for success. From marketing and brand invigoration to aesthetics, it is an essential skill that can be used to set your business apart from the competition.
However, while being creative is a great thing, it can be a dangerous vocation when applied in the wrong way. Too many designers confuse art with design and end up creating things that are aesthetically pleasing but don’t actually serve any purpose at all.
When designing, we’re not only tasked with coming up with new ideas, but also finding ways to make them valuable. Value means something more than originality and requires that the whole thing is meaningful and meets a clear objective.
A good example of this is the app “Clear” which utilized a swipe gesture to make managing your to do list easier than ever before. The app didn’t come from a random design idea, but rather from a combination of existing patterns and clear problems that required new solutions.
This is an extremely important skill to learn as it can be difficult for designers to remain objective when they’re in a creative state of mind. Those that are able to stay neutral when giving feedback will always create a better product, no matter what the criticism may be.
Keeping creativity and writing in your routine will help you to increase your confidence when it comes to coming up with new designs. It will also help to alleviate any struggles with creative block that you may be experiencing.